In August, Nielsen revealed that the Season 6 premiere of “Orange Is the New Black” averaged 5.3 million U.S. 2-8) compared to 4.4 million for the Season 5 premiere episode. In comparison, among original Netflix series, Nielsen reported that the first Season 6 episode of “House of Cards” had an average minute audience of 2.9 million viewers during its first seven days of availability (Nov. Also, nearly half of the audience (46 percent) was either African American (24 percent) or Latino (22 percent). The film’s highest concentration of viewers were age 18 to 34 (36 percent), while about 57 percent of the film’s audience was female. Nielsen also revealed some interesting demographic details about “Bird Box.” According to the company, “Bird Box” attracted a young, diverse, and female audience. And within the first seven days, “Bird Box” had enjoyed an average minute audience of more than 24.2 million viewers. 28), with an average minute audience of 3.9 million U.S. According to Nielsen, the film averaged a reach of nearly 4 million viewers almost every day since its release during the holiday season.Īs for viewing volume - the average minute audience for a program - according to Nielsen, the highest single day of viewing for “Bird Box” was on Day 8 of availability (Dec. Thanks perhaps to solid word of mouth (compared to last year’s negative reviews for “Bright”), “Bird Box” has seen consistent reach during its first 10 days of release. 28, 2017), compared to “Bird Box’s” 26 million. Last year, after seven days, “Bright” reached 20 million (Dec. But “Bright” soon dropped off, while this year, “Bird Box” has exhibited remarkable staying power. Like “Bird Box,” “Bright” was launched on Netflix during the holiday season. Per Nielsen’s measurement, “Bird Box” reached nearly 3.5 million viewers on its premiere day - which was actually below the 5.4 million viewers that last year’s Will Smith Netflix film “Bright” did on opening day.

Of all the Netflix originals that Nielsen has analyzed, the company said “Bird Box” was second only to “Stranger Things” Season 2 in unduplicated reach. But at the time, Netflix said the “Bird Box” viewership made it the “best first 7 days ever for a Netflix film,” and this is where Nielsen agrees. Netflix rarely shares any meaningful ratings data, and its claims can’t be independently verified.

Bird box 2 movie